Tag Archives: Mark Sainsbury

Current events

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I was reluctant to post while I had the chance on ANZAC day, since there was such a good debate going on, and now I’ve (temporarily) run out of time again. So just a few quick observations.

  • Phil Goff’s one-two punch on the top tax rate and Auckland governance is solid, and both are good orthodox Labour positions for him to take. But it’s more of the same: lacking verve and failing to get cut-through as a consequence. I mean to post on the positioning of the taxation pledge at some stage, but in case I don’t get to: this is a good opportunity for Goff to demonstrate compromise as well as differentiate himself, by coupling a reimplementation of the top rate with an increase of the threshold.
  • Even without Sunday’s tragic helicopter crash, Goff’s timing was poor in making these two announcements before ANZAC Day. I guess you take the opportunities you can get, but delaying things by a week would have been more useful in my view.
  • As an aside, my mum knew the three late airmen vaguely through Search and Rescue, and confirms the universal sentiment that they were of the very best sort. I’m pleasantly surprised that the crash hasn’t turned into a witchhunt about why we’re still using Vietnam-era hardware; as true as the sentiment might be, we can all do without people thundering “if we’re going to have a military, we owe it to our troops to have it decently-outfitted” under circumstances such as these. Such is the power of ANZAC day, I suppose.
  • On a related point, the discipline with which the military, government, police and media have adopted the Air Force’s framing terminology in this event is remarkable. All four groups are talking about “the Air Force family” and exploiting the metaphor for all it’s worth. Those words are used almost every time one of these people stands in front of a microphone, and in addition the three deceased are “brothers”; Mark Sainsbury reported live last night from the family’s “lounge”, the squad room at Ohakea air base; all four have referred to the Iroquois as being like “your grandfather’s axe” — the reference being that, although it’s very old, when the handle is worn it gets replaced, and when the head is worn it gets replaced, so while it’s his axe in spirit, it actually contains no parts of the original tool and is as good as new in function. On the one hand, this is compelling symbolic stuff: nobody who deviates from this framing can really be said to be showing the proper sort of respect and deference; on the other hand, it’s a bit creepy for everyone to be falling into lockstep behind Defence HQ communications. There are ways of saying these things without using the exact same words, and the constant repetition spooks me. Maybe I’m just sensitive. [Edit: There was a clean sweep for “Air Force family” or something similar in speeches supporting the Prime Minister’s parliamentary motion of condolence. No shock there, I suppose.]
  • On a somewhat lighter note, Councillor Tony Jack has picked the wrong district council to put a motion banning macrons in council materials. This is the Kāpiti Coast District Council, who moved to put the macrons into Paekākāriki and ÅŒtaki only a month ago. Jack’s motion was voted down, at which point he predictably declared that PC had gone mad. Bless. Of course, the Stuff article doesn’t contain the macrons, so I guess he wins as far as that goes.
  • Tim Watkin at Pundit continues to write excellent sense and ask smart questions about race relations in Aotearoa New Zealand. I think the emphasis in Tim’s piece is just right — there is a legitimate claim to indigeneity for non-Māori, but it’s not so obvious as Trevor Mallard’s “I was born in Wainuiomata”, and there’s a lot to work out before such definitions can be settled upoin comfortably. I’m all for having this discussion. I particularly like the ornithological allegory drawn by commenter “william blake” — we are all PÅ«keko!
  • Also on a lighter note, a (very) atheist friend whose six year-old daughter has chosen to go to Bible study classes recently asked him if, because Jesus had risen from the dead, that meant he was a zombie. It apparently took every ounce of his parental commitment to letting his girl make up her own mind to explain the origins of zombie stories, how myths come about, etc. rather than just saying, yes, Jesus is a zombie. Good on him — not sure I would have had the fortitude.
  • Speaking of things biblical, and of belonging, Joanna Newsom has a new album out, and here’s the first single — about tilling one’s own bit of the Garden of Eden:

Ok, so not so brief after all. Discuss. I’ll dive back in as I can. You can treat this as an open thread as well: post what you want to talk about.

L

Passion and reason about climate change

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While I agree with most blogging folks that John Key was a fool to try to smack down Keisha Castle-Hughes for her role in the Greenpeace climate change campaign, I do still have concerns about the specifics of how she fronts it.

BK Drinkwater posted on this recently, and then took it back after some criticism. I don’t think his first instinct was that far wrong, but it was framed poorly – in terms of expertise as granting a right to advocacy, rather than expertise as being necessary to meaningful advocacy. I don’t have concerns about Keisha’s views or her right to advocate for them, or about her position as a young mother concerned about the future of humanity rather than a scientist or a policy expert, or about her being exploited for a cause. The problem for me is that Keisha’s advocacy is apparently based entirely in passion, and not at all in reason.

Her breathless and slightly incoherent performance on Close Up (horrible flash video) the other night, while it may have been inspiring for some, left me in little doubt that she doesn’t know anything much about the topic. She completely avoided answering Sainsbury’s question (from about 01:50) as to whether she knew anything about it – saying (again and again) that she was passionate about climate change and wanted to know what she could do about it. This is the problem with celebthorities (actorvists, pseudo-experts, etc.) – they frequently substitute passion for reason, and in doing so they encourage the wider public to do the same.

While I don’t expect celebrities (or anyone, really) to be an expert before they’re allowed to advocate, their passion for a cause should be somehow proportionate to their knowledge of it. Keisha’s passion seems to far (far) outweigh her knowledge, and passion without reason is dangerous. It may be that she does know more than the first thing about it – any reasonably intelligent person can familiarise themselves with the scientific orthodoxy in a few hours and after a few days of reading will probably know more than 90% of the general population – but as a media person, having not prepared a convincing answer to that question of credibility gives me serious doubt that she has any, even as little as the average celebthority. The same goes for her published response to Key on the signon blog. At the very least she should demonstrate some knowledge of the subject matter. Perhaps she’s saving this for the proposed tête-à-tête. Extreme optimism if that’s so.

Don’t get me wrong – both passion and reason are necessary weapons in the campaign arsenal. Al Gore’s passion was instrumental in breaking the issue into the mainstream, which no amount of science or evidence could have done. But passion without reason is especially dangerous when the task, as with climate change, is to convince people to believe and accept science, reason and evidence instead of uninformed opinion, ‘I reckons’, conspiracy theories and convenient misinterpretations of the evidence which perpetuate a particular lifestyle to which they’re accustomed. The primary tactic of climate change denialism is to muddy reason with passion, and get people thinking with their gut rather than their brains, and by privileging passion so completely over reason Keisha risks weakening the strongest weapons the climate change environmental movement has – science and reason and evidence.

Advocacy is great – but let it be based on something.

L

Media Biz 09 – either sinister or incompetent, but with an opportunity

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I do believe it's not butterA few weeks ago, Gordon Campbell wrote an excellent fisk of the Media Biz 09 conference advertising bumpf. This morning on Mediawatch (from 06:30) Colin Peacock covered the issue in characteristic depth, interviewing the conference organiser and two of its luminary speakers, the ones who would “share the secrets of getting your message across positively”, help delegates “get inside the minds of the men whose leadership shapes what the viewing audiences see” and enable them to “get your story to the top of the pile”. Three wise and grizzled industry heads, when questioned by Peacock, emphasised two things; first, that the marketing material was breathless over-hyped bullshit, and second, there were in fact no secrets to impart:

Mark Jennings, TV3 Head of News and Current Affairs:

“I think the marketing for this event has been over-egged […] I can tell you right now that if anybody coming to this conference thinks they’re going to learn any super-secrets on how to handle the media, they’re mistaken. There aren’t any great big secrets, and if there was, we wouldn’t be divulging them.”

Mark Sainsbury, TV One Close Up Host:

“I paid no attention to the marketing of this thing. I had quite a simple inquiry from Rob Harley saying they were doing this conference, that it was mainly for voluntary groups, community organisations in terms of how to understand the media […] This is the conference as it was sold to me, and the marketing, of course, as you well know, is something totally different. You don’t go along to, almost a semi-public conference, and people are somehow going to be handing over the secrets. […] I mean, there is no great sort of secret to hide or anything to impart.”

Rob Harley, Media Biz 09 Organiser:

“I’m wondering what they [journalists not involved in the conference who have expressed concerns] think those secrets are. […] we could argue the toss all morning about how we worded the brochure, or whether if we’d spent a bit more time workshopping it we could have got it right, fair point.”

I have a few questions in response to this rather remarkable set of statements.

1. Given that there are in fact no great secrets, why would anyone attend such a conference, at a cost of $2k per delegate?
2. If the conference is in fact pitched at the voluntary sector, community groups, educators and the like, variations of which were affirmed by all three speakers including Harley, why is it billed as “the ultimate conference for business people seeking more effective use of the media”, and why does it cost $2k per delegate (a cost far beyond the budgets of most such groups)? Come on, the word `biz’ is even in the conference title!
3. Why would anyone take communications advice from a bunch of people who have so abjectly failed to: a. communicate the purpose of their conference; b. correctly identify its target audience; c. market their conference material in such a way that it actually has some relationship with reality; d. avoid negative publicity for all of the above; and e. make any sort of justification to combat negative publicity stemming from the above failures, other than `well, yeah, the marketing is bollocks and there are no secrets anyhow’?

It’s possible to view this either as sinister or incompetent: either the conference organisers and the news agencies involved are just utterly incompetent and are now making excuses, or there is a co-ordinated post-hoc damage control programme underway, as those same people try to spin the story away from Gordon Campbell’s argument that this was a sinister meeting of the news and PR industries and an assault on media independence.

According to all three interviewees, the real purpose of the conference was to allow news professionals to try to help people understand how the media works at an operational level so as to help them make it easy for the media to run their story: essentially, promoting media literacy among sectors who are traditionally not media literate. This ostensibly to combat cases like the example Rob Harley gave, where “everybody lost because the requisite information was not included in the news, stuff that had been said overseas which really needed to be commented on in New Zealand went begging for an explanation.” He’s absolutely right – there is a strong public good in having all sectors of the community meet a minimal standard of communications expertise. This sort of training can be a hugely important service, imparting skills (not `great secrets’) which are already widely exercised in business circles to groups without the capacity to employ trained comms staff or PR firms.

So, in my view, Rob Harley and the others involved in Media Biz 09 have a great opportunity to match their actions to their fine words about media literacy and the community and voluntary sector, by inviting a few delegates from key community or voluntary organisations to attend on a pro-bono or subsidised-fee basis. The conference is (presumably) too close to deadline to cancel, according to Harley it probably won’t break even anyhow, and I can’t see this epic PR fail helping to lift enrolment among the monied businessfolks at whom it’s targeted. But there’s no doubting the credentials of the speakers, and it’ll probably be a cracking two days. An opportunity for those involved to do some good, restore a bit of goodwill in the media, and wipe some egg off their well-known faces.

Edit: Gordon has emailed me to point out the seemingly-obvious, that they’re not so much knaves or fools, but apparently knaves then fools.

Edit, 20090217: Event director Richard Nauck told bFM’s Jose Barbosa a few interesting facts. First, he says half the registrations are non-profit organisations, while most of the remainder are small-business and schools; second, all the non-profits got in for half-price, and only about 20% of attendees have paid full-price; third, he “truly regrets” the use of the word `secrets’ in the advertising bumpf. In the same session, Jose also interviewed Brian Edwards, who does this sort of thing himself, but retains grave concerns about the conflicts of interest for the media people involved.

L