My first “real” job involved creating a Latin American Studies program for US military and civilian intelligence officers at a military post-graduate institution. One of the factors that contributed to my being hired was that I had familiarity with how Latin American guerrilla organizations fight. When asked at the job interview about how to “counter” them, I noted that the very term “counter-insurgency’ was self-defeating on two levels, one semantic and one practical. That impressed and surprised my  interlocutors, who then allowed me to teach my interpretation of counter-insurgency (COIN) theory to my Latin-America bound students. In return, I got to learn and participate in their business. But that was two decades ago. Since the doctrine of counter-insurgency has resurfaced and been applied in recent years to Afghanistan and Iraq, and is seemingly back in vogue and unchallenged in those settings, I thought I would reprise my argument against its use.
“Insurgency” refers to counter-hegemonic or anti-status quo groups that use armed struggle as the means to the end of political victory. It is not a form of warfare per se, but instead a term used to describe the nature of a particular guerrilla (or irregular or unconventional) group using irregular warfare as the means to their end. Thus one does not “counter” insurgency by fighting, but by ideological means. Hence “counter-insurgency” properly applies to non-coercive measures employed by political status quo regimes to thwart the ideological appeal of (most often nationalist) guerrillas. The term is therefore misused when applied to the kinetic part of asymmetric warfare, which more properly can be termed “counter-guerrilla” or irregular warfare operations.
But even then the practical problem remains: by defining kinetic operations as “counter-guerrilla” or (mistakenly) “counter-insurgency,” Â the conventional fighter begins on the back foot. Anyone familiar with guerrilla warfare knows that you do not “counter” it, or merely respond to guerrilla operations. That is because such an approach gives the guerrilla forces the initiative as to how and when to stage their operations. Such a “countering” strategy inevitably allows guerrillas to remain on the offensive and dictate the timing, nature and tempo of armed confrontations. It is, therefore , often a self-defeating strategy doomed from the onset.
In order to be successful, counter-guerrilla operations need to be offensive, irregular and consequently symmetrical to those of the guerrillas themselves. The idea is to fight guerrillas on their own terms but with all of the capabilities afforded to conventional militaries (e.g. air cover, precision-munitions, satellite guidance, signals and technical intelligence). That involves small group operations–such as what the NZSAS is trained to do–acting with excellent and precise tactical intelligence to strike preemptively at guerrilla targets, focusing on leadership and command, control, communications and intelligence (C3I) structures. Rather than large group operations that rely on massed force and kinetic friction, the irregular approach emphasizes fluidity and maneuver. In other words, it operates the way guerrillas do.
Therein lies the problem with Western counter-insurgency strategy. It confuses the nature of a guerrilla grievance with a type of irregular warfare, and in doing so legitimizes the grievance in contexts in which the status quo regime is unpopular. In such contexts “insurgents” are awarded popular appeal as symbols of resistance to the unpopular regime and foreign oppressors, thereby undercutting any “hearts and minds” efforts undertaken by the latter. This in turn undermines efforts to obtain precise, reliable and timely intelligence on guerrilla targets, which is a function of the rapport between the civilian population and various armed actors. Instead, the intelligence flow preferably goes to the guerrillas, and what passes for intelligence to the conventional actor is often disinformation.
To that can be added the mindset created by the “countering” posture of irregular operations. Such a strategic posture condemns the countering party to react to the actions of the guerrillas, which although leading to tactical success on occasion, denies the countering side the possibility of strategic victory. So long as guerrillas can avoid confrontations with massed force, they survive to fight another day, another week, and years thereafter. “Countering” strategies also have the drawback of not being fine-tuned to the cultural norms and fighting styles of irregular opponents. Although much has been written about the different approaches to conventional warfare adopted by different nations (such as American, Arab, British, Chinese, Israeli and Russian fighting styles), much less attention has been paid to different unconventional or irregular fighting styles. Not all guerrillas copy the Guevara, Guillen, Marighella or Mao  playbook when undertaking their campaigns, and many hybrid versions of guerrilla warfare exist that are rooted as much in local armed  custom as they are historical examples. A “countering” strategy is less capable of embracing that fact.
I have refrained here from taking a position on the worthiness of the cause (pro or anti-guerrilla) in a given case. Readers can choose sides in any conflict as they deem fit. What I am doing here is briefly explaining why Western counter-insurgency strategy has elementary problems that seriously impede the possibility of success in any context in which its adversaries are well organised and highly motivated, particularly if the latter adopt a guerrilla strategy of fighting prolonged wars of attrition on their home soil against foreign forces that are not as committed to the long-term struggle (or who do not have the support of their home populations to do so).
As the old saying goes, in asymmetric wars, strategic stalemates are victories for the militarily “weaker” side. However, if the militarily “superior” side bases its campaign on erroneous assumptions and faulty strategic logics, then more than a stalemate is within the grasp of the ostensibly “weaker” side. After all, asymmetry in warfare works both ways.
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PS: I have updated the post. For those interested, here is a link to US counter-insurgency doctrine. The Spec Ops community understands the problem, but as a minority component of a large conventional military, they ultimately are not determinants of the solutions offered.