Tag Archives: Fairfax

When the media says a woman is no more than a whore

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A man moves in with his girlfriend. A few months later, in an argument over the rent, he strangles her to death.

Media coverage:

Nuttidar Vaikaew was killed by her partner, as many women are in our country. She wasn’t killed because she was a prostitute, she was killed because the man she lived with was angry and in his mind extreme physical violence was an acceptable way of reacting to his anger.

If she had been a cleaner, or a lawyer, or a consultant her profession wouldn’t be front and centre in the headlines because it would be her job, not her whole identity. It’s there because of a subtext about women who do sex work: they get themselves killed; they are not girlfriends, wives or mothers; they are no more than whores.

NZPA no more

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Fairfax has killed the New Zealand Press Association, after more than 130 years of service providing straightforward, unsensational, generally independent bread-and-butter journalism to news outlets around the country. I’ve no heart to give a lecture on the importance of the role the agency played or the circumstances of its demise, so just read Karl du Fresne’s excellent backgrounder to this move, written last year. If you want an approximation of my views on the matter, reread some of my recent commentary on the NZ media — particularly the bits where I argue for competition through diversity — and then imagine a future without anyone to do the ‘heavy lifting’ of day-to-day news reporting, as Patrick Gower put it earlier today.

But I want to say a few things about the future. The fact is that something like the NZPA — some primary source for raw news — is needed. Press releases will continue to fulfil the role that they always have, and one immediate consequence of the end of NZPA is that journalists will now have to comprehend, research and rewrite PRs themselves or — depressingly — just publish them more or less verbatim. Either way, that means a decline in news quality and more churnalism.

So the media execs behind this decision who, in Danyl’s perceptive words, “probably don’t realise quite what they’ve destroyed” know this to an extent — they know at least that the stories have to come from somewhere. I assume that they are aiming to leverage the endless horizon of social media, which has the considerable advantage of being free. Twitter, I fear, will be the major replacement for NZPA in the immediate New Zealand context. Journalists already do this to an extent — probably a greater extent than they should. While social media is important, and its role in news production is a live topic worthy of considerable discussion, it’s not any sort of substitute for a rigorous newsmaking system.

For another thing, Fairfax is an Australian company. As well as owning a large chunk of the New Zealand newspaper market (and enthusiastically presenting syndicated Australian content in its titles here), it is almost-half owner of the Australian Associated Press, a newswire service whose core business is rather like that of the NZPA (though AAP has in recent years expanded its role). If the gap in the New Zealand media market is sufficient that remaining independent content-provision agencies — such as Scoop and BusinessDesk — are unable to comprehensively fill it, it seems likely that AAP will do so. Given the pressure already exerted by overseas — and particularly Australian — newsmaking imperatives on our media ecology in New Zealand, I can’t see AAP’s potential involvement as anything but deleterious.

L

Disclosure: I work for Media Monitors, which competes with AAP in the Australian market (though not in the provision of wire content). The views expressed here are very emphatically my own.

What the media is for

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There has been a lot of coverage about the coverage of the second Canterbury earthquake, and this is another post on that general topic. However rather than deal with the specifics — already superbly examined by Mediawatch (45 minute audio) and others — this is a comment on the purpose and functions of media in a society such as ours. It should be read in light of my previous post on the topic.

A commenter on Tim’s piece at Pundit makes the following objections about the media coverage of the most recent Canterbury earthquake:

I always thought the media collected news, let those involved explain the significance and do their best to give complete and balanced coverage.
It is not the media’s job to carry on carrying on “to show support.”
Media should be getting out the information to those affected and to the general public. Not manipulate us with their constructs of “courage” and “tenacity” but provide the important facts.

It is common, but this is just the sort of idealised notion of the media’s role which I referred to earlier in that comment thread when I said:

So the trend I’ve observed, here and in other discussions on the topic, is that a few of those who don’t really understand the media or its social role, or who have idealised notions of that role, or who are amateur ‘MSM’ critics with an ideological beef, just hate it all the more for doing more of what it does. On the other hand, those who work in or with the media, or have a broad understanding of its wider functions down here in the real world pretty much agree — with a few notable exceptions, like Steven Price — that there’s some sort of social purpose being served by all this additional coverage, even if it’s imperfect; and at least have some respect — if not awe — for the magnitude of the undertaking.
Haters gonna hate, I suppose.

The media’s job is not “just the facts, ma’am”. The media’s job is right there in the name: to mediate events for a society which, by and large, will never experience them firsthand but which nevertheless relies on a strong baseline of common experience. Most New Zealanders’ main exposure to the Canterbury earthquakes will be via the media. So their job is not simply to report the facts of a situation, but its essential truth, or — as usually happens — the various truths. It is incumbent upon the media to present more than a dessicated, dispassionate view of the Canterbury quake, for it is not a dessicated, dispassionate situation for those involved. As a matter of fairness to Cantabrians, if the events they cover speak to narratives of courage and tenacity, or loss or anguish or triumph or solidarity or whatever, then the media has a responsibility to convey those narratives more or less faithfully. And as a matter of national cohesion they need to convey a sense of the magnitude and intensity of it all to the rest of the nation. This is the rough-cut of history, after all, and history is neither dessicated nor dispassionate. So that’s a very open-ended task; incorporating also the functions Bruce mentions. These are non-exclusive.

There are other roles, also. Not least among the media’s other functions down here in the real world is to attract and hold audiences (without which they cannot survive), and to strengthen their newsmaking reputations (without which they cannot retain any credibility). In the case of disaster coverage, the former is almost totally subservient to the latter, since the cost of producing wall-to-wall coverage in trying conditions far outweighs the advertising return from doing so — especially since much of the resulting coverage has been shorn of commercials or aired in place of other, much more lucrative programming. But this is a rare example of a genuine crisis, an opportunity for the news media to put their worst-case-scenario plans into action These are (some of) the self-interested aspects of media conduct, and many of the media’s critics like to pretend (or wish) these imperatives don’t (or didn’t) exist; that the job of the media is simply to be altruistic without consideration of the cost, and without an eye to the benefits they might draw from their coverage. But all major media outlets in this country operate along essentially commercial lines (even those which are not commercially funded, such as Radio NZ, are benchmarked on ratings in ways similar to how commercial media are), so these imperatives apply almost as much to the ‘public service’ broadcasters as to those owned by foreign venture capital firms whose sole interest is shareholder returns.

I mention this because, right or wrong, it is a crucial link in the chain: without some sort of return accruing to media outlets (whether directly financial, or in terms of strengthening their brand, or the profile of their top people, or whatever) they won’t — can’t — dedicate resources to covering an event. As long as media outlets’ performance generally rests on attracting and retaining eyeballs and earholes, media outlets will engage in the sorts of behaviours which tend to maximise their attractiveness to those eyeballs and earholes. (I’d argue that even in the case of public service broadcasters like Radio NZ, this isn’t a bad state of affairs, since a medium not accountable to an audience basically enjoys impunity, and impunity is bad wherever it exists.)

Among the most crucial roles is the ‘fourth estate’ function of holding power to account. Without more than half of the country’s best journalists in Christchurch this past week, this most crucial democratic function would be severely atrophied. While the crisis response capacities of the media are stretched, those of wider civil society are far more so. It is crucial that the quality of the social response, and especially the elite response of the government, civil defence, police, emergency services and the military is adequately scrutinised. Wall-to-wall coverage makes it worthwhile for Mediaworks and Fairfax and TVNZ and APN and RNZ and TRN to give those journalists a reason to be there. Without that strong presence, those whose job it is to coordinate the response and recovery — during a state of national emergency, which gives them the legal authority to do very nearly anything they like, as long as it can be argued to serve the response — would be working with considerably less scrutiny than they are. Impunity, in other words. And that’s no good for anyone. There have been few, or perhaps even no ‘gotchas’ revealed so far. Absent strong media scrutiny this would give rise to suspicions that failures were being hidden. Because the scrutiny has been there — including the constant and often distasteful badgering for an updated death toll — it rather suggests a competent and transparently-run response. That’s something which is good for everyone.

L

No longer a good, not yet a service

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“Getting what you deserve” by Nick Smith in today’s Independent (which isn’t, it’s Fairfax-owned) is a good read about the future of the media. In beautiful irony, it doesn’t seem to be online, so I’ll excerpt it here:

“Journalists deserve low pay” Robert Picard, media economics professor at Jonkoping University, Sweden, opined provocatively. “Wages are compensation for value creation and journalists simply aren’t creating much value these days.”

The alarming disappearance of papers and journalists (27,000 have lost their jobs in the US alone in the last 18 months) is, Picard argues, a result of loss of control of content.

Picard believes skilled journalists are not like skilled plumbers. Their skill is the distribution of other peoples’ knowledge. Now, that knowledge is distributed online at little cost, and control of the saleable commodity has disappeared. “The primary value created today comes from the basic underlying value of the labour of journalists. Unfortunately that value is now near zero.”

Rupert Murdoch, so often cast as the scourge of journalism, is shaping up as a white knight. His News Corp is to start charging for website content. … His determination to wrest control of content and ensure payment is significant. The Financial Times followed last week with its own iTunes-inspired business model Fairfax Media, Australia-based publisher of The Independent, is also said to be considering joining the pay-per-read campaign. If both follow through, every daily Australian newspaper, save the West Australian, will charge for at least some online reading. Fairfax chief executive Brian McCarthy’s comments that digital delivery must be monetised will cheer Barry Colman, publisher of the National Business Review, the only New Zealand website to charge a fee. Colman says a pay-per-view model is the only way to stop further newspaper losses and the erosion of quality.

[Edit: It’s online now. Thanks I/S.]

The problem with Murdoch, Colman and indeed the good professor whose quote leads the piece, is that they see news as a good; a thing which people should pay for. But really, it’s not a good – it’s a service.

Or more precisely, news text and information is a good, but it can’t readily be monetised – what can, and must, be monetised is the service of distributing and providing access to that good, and most critically, the service of filtering out all the stuff which is irrelevant. This is the service journalists provide – their real value isn’t, as Picard says, generating content in the paragraph factory, it’s in their role as decision-makers defining what is news and what isn’t, what people need to know about and what they don’t.

Murdoch and his cohort see the internet, which robs their ‘good’ of value, as a problem to be solved or circumvented. But the internet is the only thing which will allow for the establishment of a genuine service which will enable media companies to provide tailored, targeted content to individual readers.

Content can be free – but as the volume of content grows, the value of relevance increases. That’s where the money is.

L

Duelling imperatives

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So, the National Business Review has decided to (partially) monetise its interweb presence.

In a rather petulant letter, publisher Barry Colman takes aim at the enemies of journalism and backs his team to be able to make a paid content model work where very few have done so before, and never in such a tight and competitive media ecology as we have in NZ.

As you know, there has been endless discussion for a number of years about the crazy model adopted by newspapers in most parts of the free world in which they pay the enormous costs of running professional newsrooms only to give their content away free – while at the same time slashing newsroom numbers to save money as circulation and advertising revenues fall.
And to add to the madness it has been the aggregators that have profited the most from the supply of that free news copy. Worse still the model has spawned a huge band of amateur, untrained, unqualified bloggers who have swarmed over the internet pouring out columns of unsubstantiated “facts” and hysterical opinion.
Most of these “citizen journalists” don’t have access to decision makers and are infamous for their biased and inaccurate reporting on almost any subject under the sun (while invariably criticising professional news coverage whose original material they depend on to base their diatribes).
It is only a matter of time before the model collapses. The alternative is newsrooms decimated to the point of processing public relations handouts or unedited government propaganda from their fully staffed team of spin doctors.

Good luck to them. Unfortunately, blaming competitors (yes; bloggers are competitors for reader time and attention) for the (slow) failure of one’s business never made the business suddenly work better, and this sort of competition-blaming is typically the refuge of people who believe they have an ordained right to profits. As Dan Conover says:

This spring and early summer has been a continuous parade of naked emperors and specious arguments. There’s the Cable TV argument. The iTunes argument. They’ve argued the Watchdog Case and the Piracy Case. And as the combined knowledge of the network ground each of these quickly down to dust, the salespeople moved on to the next one. Did the “blame the bloggers” approach flop? OK: Blame Google.

(Conover has links in his post, which you can follow if you go there. He was a newsman; now he’s a blogger. Go figure.)

Blame anyone except the industry itself for failing to sufficiently move with the market. But perhaps that’s what Barry Colman thinks he’s doing. There are good reasons behind the decision, chief among which is the importance of maintaining a strong and well-resourced newsgathering apparatus. He’s aware that a move to a pay model needs to be accompanied by a dramatic increase in quality, and posits the fairly reasonable idea that people will pay for it.

The trouble with artificial scarcity is partly highlighted by Cactus Kate:

For the pay-per-view am I to be reading low paid first-jobbed twenty-something children repeating the news, or will I read serious senior business journos actually breaking stories that matter?

Good question. If you withhold your best content from the market, you’re cutting off your nose to spite your brand. The imperatives which drive your business conflict: you want to put your best content in front of as many people as possible because it’s the best content (not the ordinary content) which drives your readership and reputation; by locking it away, you hide your light under a bushel so few people know about it, and even if people chance to find out about it (from those relatively few who do have a subscription) then they can’t access it anyway. This is not the way to become a news or commentary source of record. And if you don’t, And if you don’t put your best content up there, then what are you offering again?

At best it seems like this model will rob Peter to pay Paul – that is, the NBR’s ordinary content (and readership) will suffer for the benefit of those few subscribers. This is also what online commenters the NBR site seem to think, and online opinion is predictably scathing.

There has to be a better way.

Edit: I should add that artificial scarcity can potentially work if the content is strong enough. Fairfax’s Australian Financial Review is probably the best daily newspaper in Australasia, and because of its exceptional content, extremely strong commitment to journalistic practice and authoritative market position it is able to dictate such strict terms of access that it causes major headaches for media analysis companies, archivers and researchers. The AFR has no real competition, and that’s what enables it to call the shots. But the NBR is not the AFR – nowhere near, more’s the pity.

L

`Iwi tax’ propaganda fail

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Despite Fairfax papers the Dominion Post and the Waikato Times cheerfully running their “iwi tax” racist propaganda line, eel fishermen working (or not working, presently) in Lake Ellesmere/Te Waihora now claim in The Press it’s nothing to do with race:

“It’s not a Maori-Pakeha issue, but a bullying corporation treating some small people badly.”

That’s Clem Smith, the same person to whom the `iwi tax’ line was attributed a few days ago. What appears to have happened is that their `iwi tax’ line didn’t get as much traction as they expected – even the normally-rabid comments section on the original article was fairly split between the rednecks and the propertarians – and a Ngāi Tahu former Treaty negotiator came out in their defence, making their anti-Māori position somewhat untenable.

Still, it’s good that they’ve backed down. I still believe the levy is a legitimate means of raising revenue to clean up the waterway, but I also agree with Rik Tau’s argument in principle that Ngāi Tahu ought to act within the spirit of the agreement rather than exploiting it strictly to the letter. The fundamental problem in Māori-Pākehā relations isn’t a lack of agreements, it’s a lack of goodwill in their implementation. Including the first one – the Treaty.

L