Imagine that title in scary-movie-narrator-voice. Via Pascal’s Bookie, a simply magnificent piece of propaganda from Personhood USA.

This two-minute ad is superbly done. It frames Colorado’s 1967 abortion law as the beginning of the end, and Amendment 62 in Colorado, which aims to declare that personhood begins at the moment of fertilisation, as the beginning of the battle to save America. Amendment 62 is up for the vote at the mid-term elections in November.

What we have here is clearly not the work of amateurs, nor of itinerant cranks in trailer parks, as many (including myself) have mocked the Tea Party movement. It draws together all the conventional Tea Party wisdom about what’s wrong with America into powerfully truthy narrative: start with a misappropriated Jefferson quote; follow up with Semitic “men in black robes” who hate truth, justice and the freedom and “legislate from the bench”; portray the fringe radical rump of conservative white folk as a valiant oppressed minority group; intolerant millennial-cult hypervigilance as the American Way; Obamacare as morality and human life being bought and sold as a commodity (oh, the irony!); and most crucially, Obama himself as the Grim Reaper, the lynchpin of it all, with the caption “Then the Angel of Death arrived, and Hell followed with him”. The whole thing is capped with fireworks and the Statue of Liberty, a Daisy-esque girl fading to black and a fist-pumping don’t-tread-on-me baby. And the soundtrack really just speaks for itself.

The whole thing is absolutely barking. In the cold light of day it’s nothing more than a Dan Brown plot. It’s fevered stuff, wound up to eleven to inflame passion and suppress reason. But that’s the whole point: this ad is basically the movie trailer for the upcoming battle for America’s soul, coming soon to a screen near you. Just sit back, let it wash over you, and marvel at what that country has become.

L